Privacy Policy

1. Scope and application

This Privacy Policy applies to personal data handled by SG AI Adoption through sgaiadoption.com, our enquiry forms, AI Adoption Cost Estimator and direct business communications. It is prepared with reference to Singapore's Personal Data Protection Act 2012 ("PDPA").

By providing personal data to us, you acknowledge the practices described in this policy. Where consent is required, you may withdraw it as explained below.

2. Personal data we collect

Depending on how you interact with us, we may collect:

• Your name, work email address and contact number.
• Your company name, job title, industry and preferred contact method.
• Information about your organisation, workflows, AI priorities, systems, budget requirements and selected service plan.
• Answers submitted through the AI Adoption Cost Estimator, including its indicative budget and recommended engagement.
• Correspondence, meeting notes and other information you choose to provide during an enquiry.
• Basic technical information generated when you access the website, such as IP address, browser type, device type, referring page, pages visited and timestamps, where available.

Please do not submit confidential information, personal data about another person, production credentials or sensitive business data unless we have specifically requested it and you are authorised to provide it.

3. How we collect and use personal data

We generally collect information directly from you. We may use it to:

• Respond to enquiries and arrange consultations.
• Assess your organisation's requirements and recommend an engagement.
• Prepare proposals, scopes of work, contracts and service communications.
• Deliver and improve our consulting, training and implementation services.
• Operate, secure, troubleshoot and improve the website and its forms.
• Maintain business, compliance and financial records.
• Prevent misuse, fraud, security incidents and duplicate submissions.
• Comply with applicable laws, regulations and lawful requests.

We will not use your personal data for a materially different purpose without notifying you and obtaining consent where required. We do not sell personal data.

Cookies and similar technologies

Our website may use essential cookies or similar technologies required for security, form handling and reliable operation. If we introduce non-essential analytics or advertising technologies, we will update this policy and provide appropriate notice or choices. You may restrict cookies through your browser, although some website functions may not work correctly.

4. Disclosure and overseas transfers

We may disclose personal data only where reasonably necessary to:

• Website hosting, form-processing, email, cloud-storage, cybersecurity and professional service providers acting for us.
• Business partners or subcontractors involved in an engagement, where you have been informed or the disclosure is necessary to provide the requested service.
• Government authorities, regulators, courts or advisers where required or permitted by law.
• A successor in connection with a genuine restructuring, merger or transfer of the business, subject to appropriate safeguards.

Some service providers may process data outside Singapore. Where personal data is transferred overseas, we take reasonable steps to ensure a standard of protection comparable to that required under the PDPA.

5. Retention, accuracy and security

We retain personal data only for as long as it is reasonably required for the stated purposes, an ongoing business relationship, dispute resolution, security, or legal and accounting obligations. When retention is no longer necessary, we will delete, anonymise or securely dispose of the data.

We apply reasonable administrative and technical safeguards appropriate to the nature of the data. No internet transmission or storage system is completely secure, so absolute security cannot be guaranteed.

We take reasonable steps to keep personal data accurate and complete where it is likely to affect a decision or disclosure. Please tell us if your information changes.

6. Access, correction and withdrawal of consent

Subject to the PDPA and applicable exceptions, you may request access to personal data we hold about you, information about how it has been used or disclosed, or correction of inaccurate data. We may need to verify your identity and may charge a reasonable fee where permitted.

You may withdraw consent by contacting us. We will explain the likely consequences and stop the relevant collection, use or disclosure within a reasonable period, unless continued handling is required or permitted by law. Withdrawal does not affect processing that occurred before it took effect.

Our website and services are intended for businesses and are not directed at children. If you believe a child has provided personal data to us, please contact us promptly.

7. Data protection contact

For questions, complaints, access or correction requests, or to withdraw consent, contact:

We aim to acknowledge privacy-related requests promptly and respond within the period required by applicable law.

8. Changes to this policy

We may update this policy to reflect changes to our services, practices or legal obligations. The latest version will be published on this page with a revised effective date. Material changes will be highlighted where appropriate.